The platform is rolling out a new feature that allows them to lessen the quantity of AI-made content appearing in their streams. This initiative comes as the platform revealed that it currently hosts more than 1 thousand million AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a widespread release. This advancement comes amid a rise in AI content, spurred by new content generation software.
AI Proliferation Online
It has been noted that approximately a tenth of the fastest-growing content creators on another major platform primarily display AI-generated videos. A significant portion of this content is considered “AI slop”, a label for inferior, bulk-generated content that is frequently absurd or surreal.
Our research shows that numerous viewers like content created using AI tools, including digital art to educational videos, and we want to provide users the power to adjust the amount of that, according to their own likes,” stated a platform representative.
Scale of AI Content
TikTok shared that there are now 1.3 billion videos on its network tagged as artificially created. Overall, more than 100 million videos are submitted to the app each day, making AI content a relatively small percentage of its complete catalog.
User Control Features
Users will be able to decrease or raise the volume of artificial media they view by accessing the topic control option in the platform and selecting “AI-generated content”. Further subjects that currently be controlled under the tool cover politics, fashion, aesthetics, and choreography.
Content Labeling and Policies
The platform’s rules oblige users to tag “realistic” artificially created content, and it prohibits dangerous fake videos of celebrities or crisis events. Any realistic AI-generated clip that is not labeled can be removed under its community policies.
In addition, the service will henceforth apply an “AI-made” label to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for spotting artificial media. This action is designed to stop users from trying to evade the labeling process.
Responsible AI Funding
TikTok is also launching a two million dollar educational fund for professionals and institutions to produce informative material about responsible artificial intelligence. This program will assist charitable organizations specializing in teaching coding and technology.
Content Safety Approach
The video-sharing app has supported its moderation strategy, during controversy over plans to make redundant numerous safety staff in the UK. TikTok is set to cut hundreds of positions in its trust and safety department in its British office, with trade unions and digital protection specialists raising concerns that staff are being displaced by AI moderation.
A trust and safety lead explained that human moderation would still have a role, but AI can safeguard staff by removing the most graphic content prior to it has to be seen by staff. The platform stated a notable drop in shocking and graphic content handled by content reviewers over the past year due to intervention by its machine learning processes.
We believe it is crucial to balance humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we also think it’s highly necessary to minimize viewing of harmful content as swiftly, which is where a significant AI assistance is proving valuable work at speed.”